Forest Admin locks in $7 mln Series A

Paris and San Francisco-based Forest Admin, a provider of a SaaS tool for building admin panels for web applications, has secured $7 million in Series A funding.

Paris and San Francisco-based Forest Admin, a provider of a SaaS tool for building admin panels for web applications, has secured $7 million in Series A funding. The investors were Notion Capital and Runa Capital.


San Francisco, 26 November 2019 – Forest Admin, the SaaS startup providing a SaaS tool for building admin panels for web applications, has secured $7 million in Series A funding from Notion Capital and Runa Capital. In 2017, the company raised $3 million from Connect Ventures, eFounders, and Xavier Niel. Since then, the company has built up a base of approximately 2,000 customers and has grown to a team of 20 employees.

Launched in 2017 by Sandro Munda, CEO, and Arnaud Besnier, CTO, Forest Admin is revolutionizing the administration of web applications with its out-of-the-box SaaS platform. Admin panels are widely used by online businesses to manage key processes in their operations (customer onboarding, KYC or support, fleet & asset management, order & inventory management, etc.).

“Where developers currently spend about 20% of their time developing administration interfaces for web applications, we can divide that time by 5”, said Munda. “Our goal is to give developers an administration interface that is customizable and easy to configure to customers’ operational requirements.”

SaaS admin panels: a new concept
In 2016, while being incubated by eFounders, Munda and Besnier developed the first functional version of Forest Admin.

“Nobody before us had hit upon the idea of developing an admin panel in SaaS mode, as it was thought that administration interfaces were so specific that it would be impossible to find patterns,” recounted Munda.

After securing its initial round of funding, Forest Admin validated the platform through use cases from customers in a wide range of industries (fintech, mobility, online retail, etc.) including startups, small-to-medium-sized businesses and large corporations (such as ADA, Imperial Tobacco, Natixis or Decathlon).

With the Series A funding, Forest Admin is embarking on two missions: to make the framework a benchmark tool for developers and to simplify the use of admin panels for business users:
Create a new Adoption function, with the hiring its first Developer Relations Manager to grow and manage the community of developers using the framework

Accommodate new API technologies, notably GraphQL, to extend data integration possibilities
Build integrations for the main SaaS tools, allowing users to manage all of their recurrent actions from the Forest Admin platform

Facilitate collaboration around operational data, and mobile use of the platform
“This new step will help us expand and forge close ties with the developer community, as they are the main users and prescribers of our framework,” said Munda. “We want all developers to use Forest Admin!”

About Forest Admin:
Co-founded by Sandro Munda and Arnaud Besnier, Forest Admin is located in France (Paris) and the United States (San Francisco). The company is developing a universal administration interface that is easy to install and adapts to the operational logic of any
Web application. Learn more at

About Notion Capital:
Notion Capital is a venture capital firm with more than $500m assets under management, investing in European SaaS and enterprise technology, with more than 60 investments to date. The Notion team founded, built and exited two highly successful SaaS businesses

— Star and MessageLabs – and invests exclusively in enterprise tech and SaaS with the ambition to build global category leaders. The Notion portfolio includes Brightpearl, Currencycloud, GoCardless, Mews Systems, Paddle, Topia, Tradeshift, Unbabel, Tradeshift,
Triptease and Workable. For more information visit:

About Runa Capital:
Runa Capital is an international venture capital firm headquartered in Palo Alto, that invests in deep tech (AI/ML, middleware, open-source, etc), B2B SaaS, fintech, edutech and digital health startups on early stages. From 2010 through 2019 Runa Capital raised 3 funds and invested in over 60 companies in Europe and North America including Nginx, MariaDB, Acumatica, Mambu, Drchrono, Ecwid, etc. Find out more at: