Halfpenny Appoints 4 Healthcare Executives To Management Team

Halfpenny Technologies, which recently secured $2.6 million in VC funding, said Wednesday that it has appointed four healthcare executives to its management team. They are: Mitch Fry, executive vice president of business development; Daniel O’Brien, chief financial officer; Roger W. Newbury, senior vice president of sales; and Jim Sheils, vice president of sales. Blue Bell, Pa.-based Halfpenny is a health information exchange services provider.


Halfpenny Technologies, Inc., a leading clinical data integration solutions provider specializing in laboratory, pathology and physician electronic medical record (EMR) system interoperability, today announced the appointment of four healthcare executives to the company’s management team.

New team members include Mitch Fry, executive vice president of business development; Daniel O’Brien, chief financial officer; Roger W. Newbury, Jr., senior vice president of sales; and Jim Sheils, vice president of sales.

“As the HITECH Act spurs hospitals, labs, physician practices, regional extension centers (RECs) and other healthcare constituents to formulate Health Information Exchange (HIE) strategies, it has becoming increasingly important to provide these organizations with secure, reliable and cost-effective connectivity solutions,” said Jerry Baker, president and CEO of Halfpenny Technologies. “With the leadership and management skills of our newest team members, we have an outstanding opportunity to expand Halfpenny Technologies’ presence in the HIE arena while offering our customers the highest level of innovation and service possible.”

As executive vice president of business development, Mitch Fry will be responsible for generating, leading and managing Halfpenny Technologies’ ongoing strategic relationships, with a focus on EMR, HIS and LIS vendors. Possessing more than 20 years of senior leadership experience within the healthcare information technology market, Fry previously held operational and strategic leadership roles at Sunquest Information Systems and Misys and, most recently, served as senior vice president of business, corporate development and sales at TELCOR.

Daniel O’Brien, CPA, CMPE, brings more than 20 years of corporate finance, accounting and operations experience to his role as CFO, where he will oversee Halfpenny Technologies’ financial, legal and administrative management functions. O’Brien previously served as CFO at Touchstone Health, AmeriChoice of Pennsylvania and UnitedHealth Group of Maryland.

In his role as senior vice president of sales, Roger Newbury will be responsible for the growth of Halfpenny Technologies’ traditional business in the Northeast, along with the development of laboratory and long term care provider strategic relationships. Prior to joining Halfpenny, Newbury was president and COO of US Laboratory and Radiology, where he directed the company’s financial and operational turnaround before it was sold to two venture capital firms.

Bringing a diverse healthcare background to his role as vice president of sales, including strong EMR and enterprise health information exchange experience, Jim Sheils will manage all sales and new business development activities across the Midwestern U.S. and will also oversee Halfpenny Technologies’ sales initiatives with the federal government. A graduate of the United States Military Academy at West Point, Sheils previously served as director of sales at dbMotion, in a sales capacity at Companion Technologies and as vice president of new business development at several healthcare start-ups.

“All of our new team members have impressive track records in healthcare and understand the complex challenges facing the industry today,” said Bob Cox, chief sales officer at Halfpenny Technologies. “We are pleased to be able to draw upon the strategic vision and in-depth understanding of these healthcare veterans and look forward to their insights and ideas as we continue to develop solutions that address ever-expanding laboratory outreach, HIE and REC initiatives.”

Halfpenny Technologies recently secured $2.6 in capital investment, which will be used to support the company’s continued growth in providing innovative clinical data integration solutions for hospitals and laboratories and in helping physicians and hospitals meet the laboratory related provisions of the HITECH Act’s meaningful use criteria for CPOE, results reporting and quality reporting.

About Halfpenny Technologies, Inc.

Halfpenny Technologies is a leading provider of healthcare connectivity and integration solutions for clinical data exchange. The company utilizes its depth of knowledge and real world clinical experience to meet the increasing demand for connectivity to physician electronic medical record (EMR) systems. Through its proprietary Integration Technology Framework™ (ITF), Halfpenny Technologies delivers clinical data integration and connectivity solutions that enable hospitals and laboratories to receive, process and respond to physician-initiated requests for ancillary services. Halfpenny’s targeted solutions cover the full spectrum of health information exchange to provide reliable, secure and efficient exchange of clinical information while also facilitating the flow of patient, financial and administrative data between physician practices, laboratories, hospitals and health plans. The company has established a national reputation for delivering innovative integration and connectivity technology solutions for its clients. For more information, visit www.halfpenny.com.