IGA Worldwide, a New York-based in-game advertising network, has raised “a significant investment round” led by T-Venture Funds. Return backers included Kreos Capital and Easton Capital. The company previously raised over $45 million from Kreos, Easton, Translink Capital, Presidio STX, ITOCHU Corp., Peacock Equity, KTB Ventures, Morgenthaler Ventures, Intel Capital and DN Capital.
IGA Worldwide (IGA), the leading independent in-game advertising network, today announced that it has successfully completed a significant investment round. T-Venture Funds, the venture arm of Deutsche Telecom, led the round along with existing investors Kreos Capital and Easton Capital.
“We are extremely pleased to have added T-Venture as a partner with such a high level of sophistication in the digital media space. IGA has streamlined its business model and is now poised for growth. We are aggressively focusing on expanding our advertising product lineup, game portfolio and global reach for 2010 and 2011,” said Christian Vry, CEO of IGA.
“IGA’s partnerships with key Gaming Platforms and Publishers amongst others remain strong and we have an exciting line up of AAA game titles. Advertiser interest in reaching the gaming consumer is stronger than ever.”
“IGA has a host of innovative new products to bring online for the “in-game” environment over the coming months, including interactive rich media advertising formats and full screen hi-def video, giving us confidence that the in-game advertising industry will continue to make its mark as a prime offering for advertisers targeting the gaming demographic, be this via core games on platforms such as the PLAYSTATION®3 or Social Media Gaming on the PC platform, a rapidly growing sector that IGA has added to the mix due to the increased demand from our advertisers,” said Vry.
“Kreos Capital is excited to be working closely with T-Venture, Easton Capital and others to fund IGA’s expansion. Their dynamic ad placement technology is unique in the industry and has proven to be reliable, transparent and easy to implement for game publishers. With new titles coming online immediately and more in the pipeline including an array of social games, IGA offers unique reach and compelling metrics for all advertisers,” said Ross Ahlgren, General Partner at Kreos Capital.
“IGA is well positioned to realize the potential of in-game advertising as the gaming audience continues to grow and advertisers seek to utilize this highly targeted means of reaching that audience,” said Charles Hughes, Partner and Managing Director, Easton Capital.
About IGA Worldwide
IGA Worldwide (http://www.igaworldwide.com) is the world’s leading independent in-game advertising network. IGA enables advertisers to target millions of highly engaged consumers playing games across a wide range of gaming platforms and genres. IGA Worldwide was selected by Sony Computer Entertainment as the first in-game advertising provider for the PLAYSTATION®3 and is partnered with the leading game companies worldwide. The company has pioneered the in-game advertising space, delivering dynamic campaigns for a broad range of brands such as 20th Century Fox, Gillette, Intel, McDonald’s, Puma, Toyota and Unilever. IGA was founded in 2005 and is headquartered in New York City with additional offices in San Francisco, London, and Berlin. IGA’s financial backers include Easton Capital, Kreos Capital and T-Venture.