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Imaginary Ventures rolls out third fund at $500m

The fund will invest in tech businesses.

Early-stage venture firm Imaginary Ventures has unveiled its third fund at $500 million. The fund will invest in tech businesses. Imaginary Ventures was co-founded by Natalie Massenet and Nick Brown.


NEW YORK–(BUSINESS WIRE)–Today, Imaginary Ventures, the early stage venture capital firm co-founded by Natalie Massenet and Nick Brown that invests in generationally-defining brands and the technology businesses that empower them, announced its third fund of $500 million across early and late stage vehicles. In addition, the firm announced the promotions of Kelly Dill and Logan Langberg to Partner.

The new vehicles further the firm’s holistic approach to investing in the entire consumer ecosystem, with a diverse focus including underserved markets and emerging consumer needs. This mix of funds allows the firm to deepen its investment in some of today’s fastest-growing early stage companies, as well as participate with more established businesses where there is a strong opportunity for venture scale returns. With Fund III, IMAGINARY is also uniquely positioned to take advantage of the consumer shifts emerging through Web3 as new opportunities spanning consumers, brands and communities are created at a rapid pace.

“We are energized by the innovation happening across the consumer landscape right now,” says Natalie Massenet, Co-Founder and Managing Partner at IMAGINARY. “Fund III allows IMAGINARY to continue backing visionary founders as they build the brands and technologies that bridge the gap between the digital and physical world and redefine the way we eat, live and shop.”

Known for its unique insider’s ability to identify emerging consumer trends at the intersection of retail and technology, the New York-based firm zeroes in on brands with the potential for global reach, while providing an unparalleled advantage, immersive network, and deep and varied understanding of consumers to its portfolio of visionaries reimagining the next phase of the consumer experience. IMAGINARY’s portfolio includes a strategic mix of iconic brands such as SKIMS, Mejuri, BRADY, Glossier and Daily Harvest, as well as leading technology and retail businesses such as GRIN, Stripe, ShiftSmart, and EON. IMAGINARY has also seen success with several noteworthy early exits, including Farfetch, Reformation, and NuOrder.

“IMAGINARY was created out of a shared belief that the consumer world of the future is shaped by what is being built today. The incredible growth of the firm and each of our portfolio companies over the past four years speaks to just how powerful a shared vision between investors and founders can be,” says Nick Brown, Co-Founder and Managing Partner at IMAGINARY.

Launched in 2018, IMAGINARY was built upon the unique combination of Natalie Massenet’s experience building a multi-billion dollar e-commerce business from inception and Nick Brown’s strong track record as an early-stage investor in the category. In just four years, IMAGINARY has grown from a start-up venture fund with $75 Million under management, to an established team of investors with $1 Billion in assets under management.

About Imaginary Ventures
In 2018, Natalie Massenet and Nick Brown launched Imaginary Ventures to invest in the tech-enabled brands and platforms that are changing the way we live by providing best-in-class products and experiences. IMAGINARY is a dynamic ecosystem of brands, forging meaningful partnerships and fostering symbiotic relationships within their portfolio, going beyond capital to provide strategic and operational support to drive profitable businesses with staying power. The firm is headquartered in New York and currently has over $1 Billion under management.