IPOs/Recent Issues – BLAZE SOFTWARE –

Mountain View, Calif.

Went public 3/23/2000 at $16 apiece

Filing Range:4 mil. shares @ $12 to $14

Shares Outstanding:21.32 mil. shares

Underwriters:Robertson Stephens

Chase H&Q/Dain Rauscher Wessels


(Data in $ millions)


3/98 3/99 12/98 12/99

Total Revenue $4.36 $9.05 $6.04 $11.75

Net Loss -3.63 -5.85 -4.76 -14.5

The Company:

Blaze Software develops infrastructure products that enables companies to provide their customers, employees, partners and suppliers with adaptable personalized interactions that are consistent across all company communication channels, or touchpoints. The company’s Blaze Advisor Solutions Suite allows companies to implement their policies, practices and procedures, or business rules, in e-business applications that can be modified quickly and easily by business persons. Blaze Advisor allows e-business applications to provide individualized interactions across multiple touchpoints, including the Internet, automated telephone response systems, call centers, electronic kiosks and others. The company also provides consulting and professional services to help customers plan, develop and implement e-business personalization solutions. The company’s clients span a range of industries, including technology, finance, insurance, manufacturing, telecommunication and healthcare. Blaze software is embedded in many leading e-business software applications. Customers include American International Group, Fidelity Investments, Ford Motor Co., GEICO, PlanetRx.com, Prudential Insurance and Sun Microsystems. Software vendors that embed Blaze Advisor in their e-business applications include Active Software, Blue Martini Software, Chordiant Software and IMA.


Net proceeds will be used for sales and marketing, research and development, professional services, and for general corporate purposes.

Venture Backers:

TL Ventures, Morgan Stanley Dean Witter Venture Partners, Alta Partners, Sofinova Ventures, Burr, Egan, Deleage & Co.

Board Members:

Thomas Kelly

Charles Boesenberg

Mark DeNino

Ken Goldman

William Harding

L. George Klaus