San Francisco, CA
Went public 2/11/2000 at $11 apiece
Filing Range: 7.5 mil. shares @ $9 to $11
Shares Outstanding: 29.54 mil. shares
Underwriters: Merrill Lynch
Bear Stearns/Thomas Weisel Partners/Warburg Dillon Read
(Data except per-share in $ thousands)
Total Revenue $5,787
Net Loss -61,778
Net Loss Per Share -3.48
Founded in February 1999, Pets.com is an online retailer of pet products, integrating product sales with expert information on pets and their care. A broad selection of about 12,000 SKUs is integrated with extensive pet-related information and resources designed to help consumers make informed purchasing decisions. With only one distribution center at this time, the company’s SKU count is currently equivalent to the number available at the largest pet superstores. By the middle of 2000, management expects Pets.com’s SKU count to increase to about two times the SKUs available at these stores. The company’s Web store addresses the needs of many of the most popular pets, including dogs, cats, birds, fish, reptiles, ferrets, and other small pets. Customers can also participate online in 60 different pet discussion forms, sign up for an online newsletter and get information on the company’s Pets.commitment charitable foundation. In an effort to drive trafiic to its site, the company entered into an advertising agreement with Amazon.com whereby Amazon.com provides online promotions, such as emails about Pets.com, and one or more links from different locations on its Web site to the company’s Web store. After the offering, Amazon.com will hold a 30.4% stake in the company. Pets.com has also entered into strategic alliances with GO.com, American Veterinary Medical Foundation and PetPlace.com.
Estimated net proceeds of $68.8 million will be used to fund operating losses, fund capital expenditures, and for working capital and general corporate purposes, including marketing and brand building efforts, capital expenditures to expand and build distribution centers, and tecnology system upgrades.
Amazon.com Inc., Hummer Winblad Venture Partners, Bowman Capital Management LLC, Catalyst Investments LLC
Mark Britto, Amazon.com Inc. January 2000
John Hummer, Hummer Winblad Venture Partners April 1999