Went public 3/17/2000 at $33.88 apiece
Filing Range:5 mil. shares @ $41.05 to $41.05
Shares Outstanding:28.74 mil. shares
Underwriters:Salomon Smith Barney
Bear Stearns/Banc of America Securities/Wit SoundView
(Data in $ millions)
Total Revenue $1.63 $10.39
Net Loss 5.83 38.72
Uproar is an online entertainment destination, which through its network of Web sites provides online game shows and interactive games. Registered users have grown from 96,000 in January 1998, to 5.2 million in December 1999. The comapany’s sites are very sticky, with users spending an average of 17.1 minutes per usage day on its sites in December 1999, according to Media Metrix. In addition, the company’s sites were among the fifth stickiest consolidated newtork of Web sites on the Internet for that month, as measured by Media Metrix. The company derives nearly all of its revenues from the sale of advertisments on its network of Web sites. The number of advertisers and sponsors on the network has grown from 99 in December 1998, to 256 as of December 31, 1999.
The company plans to use the estimated $77.7 million of proceeds generated by this offering to fund its marketing activities, expand its sales force, enhance its products and services, expand its business internationally and enter into distribution and affiliate agreements with other Web sites. It may also use the funds to make strategic investments and acquisitions.
Pearson Television Inc., Trans Cosmos USA Inc.