Lightspeed picked as partner to Apple’s Planet of the Apps

Lightspeed Venture Partners said it has been chosen as the venture capital partner to Apple’s Planet of the Apps reality TV show, according to a press release.

The show will feature app developers and has signed up Jessica Alba, co-founder of The Honest Company, as a mentor.

Lightspeed is committing at least $10 million to fund the winning companies, according to a blog post from Partner Jeremy Liew.