Maltz Rises Up Quickly at IVP

Jules Maltz wrapped up his speedy ascent at Institutional Venture Partners this spring, taking the role of general partner only three years after joining the firm. Maltz, 31, graduated in 2008 with an MBA from Stanford University and joined the firm that same year. By January 2010, he was promoted to principal.

Maltz is the firm’s sixth GP, alongside Todd Chaffee, Norm Fogelsong, Steve Harrick, Sandy Miller and Dennis Phelps.

Maltz has racked up a list of prominent investments in Internet and software companies during his relatively short time at IVP. He helped source the firm’s 2009 investment in Twitter. And he has worked actively on investments in daily deals site LivingSocial; business-to-business marketing automation software maker Marketo; online game publisher ngmoco; media startup Sugar; and IT management application provider Spiceworks.

His first investment for the firm was with Buddy Media, an advertising management platform for social networks. IVP led Buddy Media’s $23 million Series C round in October, which included backing from Softbank Capital, Greycroft Partners and Bay Partners. The deal was the first out of the $750 million fund IVP announced in August 2010. Maltz currently serves as a director for Buddy Media, as well as for automated document analysis provider H5 and online advertising startup Yext.

By far the largest deal for both Maltz and the firm was the $400 million investment LivingSocial, which was raised in April from IVP, Lightspeed Venture Partners, Amazon and other existing investors. The funding will be used to aggressively scale the company and compete with the likes of the daily deals site Groupon. The deal valued the Washington, D.C.-based company at about $3 billion.

“It’s a market that’s incredibly exciting, and a business where there are low barriers to entry and high barriers to scale,” Maltz says.

Prior to joining IVP after graduating Stanford, Maltz worked for a brief time at investment firm 3i Group, and in business development for mobile advertising company AdMob. These days, Maltz is focused largely on sourcing new investments, specifically in the social media sector.

“I think every company will need to re-architect itself and how it deals with the ability to connect with their customers, and I’m looking for that next crop of companies,” Maltz says. “It’s a little bit like drinking from a fire hose and then trying to synthesize that information.”