WELLESLEY, Mass./SAN MATEO, Calif. – Richard McGlinchy, well known in the field of high-tech marketing, joined Battery Ventures as a partner in September, following a 15- year relationship with the firm as a public relations and marketing consultant for its portfolio companies.
“We wanted someone associated with our firm who is a pro [in] positioning our companies,” said Richard Frisbie, a general partner at the firm. “He knows what the Battery model is and can consistently apply that across our portfolio.”
The firm approached McGlinchy in June to fill the position, and while somewhat surprised by the offer, McGlinchy accepted, believing that his prior work experience was “great preparation” for making the transition to a venture capitalist.
“I think people in venture capital have recognized that marketing is critical to the success of many of these companies,” McGlinchy said.
McGlinchy’s responsibilities as venture partner include performing due diligence, helping portfolio companies develop strategies, recruiting staff and maximizing the effectiveness of marketing sales efforts, he said. Unlike his previous job, where he led a 35- member marketing team, McGlinchy will now play an advisory role to portfolio companies and to Battery’s other partners. The ultimate goal, however, remains the same: to make companies successful, he said.
Prior to his appointment, McGlinchy was president and founder of Meridian Technology Marketing, a full-service marketing and consulting firm that services software, telecommunications and Internet companies. Meridian was acquired by Omnicom Group in 1997. Prior to finding Meridian, McGlinchy co-founded the public relations firm, McGlinchy & Paul, now known as Lois Paul & Partners, and EuroPlus, the first pan-European network of independent high-tech marketing firms.
Battery Ventures typically backs early- to late-stage e-commerce, software and communications companies in the United States and Europe. The firm currently is investing the $500 million, Battery Ventures V L.P., and the $400 million Battery Convergence Fund, which was open only to strategic investors. The firm expects the two funds, which closed in April, to be completely invested or committed in the next 12 to 18 months, Frisbie said.
Battery has two managing partners: Robert Barrett, who focuses on software investments, and Frisbie, who concentrates on telecommunications services. The firm’s four general partners are Oliver Curme, who specializes in emerging software companies; Thomas Crotty, who focuses on the communications industry; Kenneth Lawler, a communications specialist, who also is involved in all aspects of the investment program; and Todd Dagres, who focuses on the telecommunications industry.
McGlinchy will be based in the Wellesley office.