Online Retirement Site Raises Series A Round

eRollover, an Atlanta-based online “consumer destination” focused on retirement, has raised an undisclosed amount of Series A funding led by Imlay Investments.

PRESS RELEASE

eRollover (www.eRollover.com), today announced it closed on a Series A Round of fundraising, with Imlay Investments serving as the lead investor. Proceeds will be used for working capital, member acquisition, and technology development.

Atlanta-based eRollover is a startup online consumer destination focused on retirement. The site provides access to information previously not available to the general public, allowing people to take control of their retirement by providing a means to manage, connect, learn and share information through a unique social media community.

In making the announcement, eRollover Chairman and CEO Tim Harrington said, “As we rebound from this challenging economy, nothing is more important than planning long term security. With nearly $12 trillion currently held in various retirement accounts, 46% of individuals have no financial advisor, and don’t know who to trust. We’re providing information that was previously not available to the general public so people can make informed decisions.”

Imlay Investments President Sig Mosley said the key to early stage investing in today’s economy is to find a unique concept with a resolute business plan, backed by an experienced management team. “eRollover met this criteria, and at a time when noticeably fewer entrepreneurs are starting companies. I believe they’ve identified a niche for success, especially recognizing there are now more than ten million monthly Google searches for retirement information.”

Mr. Harrington said proceeds from this A round of fundraising will be used almost expressly for increasing brand awareness, and building out eRollover’s technical platform to provide additional applications, including mobile access. “Recognizing this void in the availability of retirement planning information to the general public, it’s important that we seize this opportunity to be the trusted source for retirement planning information to consumers,” he said.”

About eRollover
eRollover is an online consumer destination focused on retirement. The site provides access to information previously not available to the general public, allowing people to take control of their retirement by providing a means to manage, connect, learn and share information through a unique social media community. The online platform provides aggregation and analytical tools for people to consolidate or rollover retirement accounts onto one, automated online platform. eRollover is headquartered in Atlanta. Membership is free. For more information go to www.erollover.com.