Salt Lake City-based Peterson Ventures, a seed-stage investor, said it has raised $65 million for its third fund. The firm invests in consumer and SaaS companies. Portfolio companies include Ethos and Allbirds on the consumer side and SaaS platforms Lucid Software and HireVue. In 2012, Peterson Ventures raised its first venture fund, and it raised a second in 2016. It said it now has $155 million in assets under management.
Source: Press release