Pritzker Group Venture Capital promotes two

Pritzker Group Venture Capital has promoted Gabe Greenbaum to partner and Peter Liu to vice president. Pritzker Group hired Greenbaum in 2012 while Liu joined the same year.


CHICAGO–(BUSINESS WIRE)–Pritzker Group Venture Capital, which recently celebrated its 20th year of venture capital investing, today announced the promotions of Gabe Greenbaum to partner and Peter Liu to vice president.

Mr. Greenbaum joined Pritzker Group in 2012 and has led a number of the firm’s investments across enterprise software, marketplace technologies, machine learning and health care IT, including companies such as, Hightower, Augury, Catalytic, AiCure, SightMachine and Options Away. He has also supported investments in ViV, Upserve and Apervita. His new role expands on his more than 13 years of entrepreneurial and investment experience, including co-founding two companies of his own, StudentSpace and SwiftIQ. Greenbaum has also been instrumental in building the Pritzker Group Venture Fellows program and helping to expand the firm’s presence in New York. He holds a bachelor’s degree with honors from Washington University in St. Louis, an MBA from Northwestern University’s Kellogg School of Management and a J.D. from Northwestern University School of Law.

Mr. Liu joined Pritzker Group in 2012 and has been involved in evaluating, executing and supporting more than 25 early- and growth-stage technology investments including SMS Assist, Eved, Opternative and ViV. Liu will continue to source deals and provide oversight for firm investments in digital media, enterprise software, health care IT and emerging technologies. In 2013, Liu founded VentureUP, a network that has galvanized the next generation of VC leaders through peer collaboration, authentic relationship building and professional development. He is a member of the prestigious Kauffman Fellows innovation investment program, the World Economic Forum’s Global Shapers Community and a mentor for the Network for Teaching Entrepreneurship. He holds a bachelor’s degree in finance and management from the McIntire School of Commerce at the University of Virginia.

“These promotions recognize Gabe’s and Peter’s success as investors and their dedication to the entrepreneurs with whom they work,” said Chris Girgenti, Pritzker Group Venture Capital managing partner. “Gabe has done a terrific job building our investment practice around emerging tech sectors, including artificial intelligence and industrial technologies, while expanding his expertise in the enterprise software space. Peter has been instrumental in supporting our digital marketplace and digital media entrepreneurs while building out our investment theses in augmented and virtual reality, eSports and human capital innovation. We’re excited to see them perform in their new roles.”

“At Pritzker Group, we seek out and invest in outstanding people the same way we support entrepreneurs, helping them achieve greatness,” said J.B. Pritzker, Pritzker Group managing partner. “As entrepreneurs themselves, Gabe and Peter not only help create value for our portfolio companies, but they’ve also been instrumental in the growth of Pritzker Group Venture Capital as a firm.”
With its proprietary capital and commitment to optimizing growth, Pritzker Group Venture Capital helps entrepreneurs build market-leading companies at every stage of growth. The firm’s experienced team provides startups in consumer, enterprise, digital health and emerging technologies the resources, support and stability they need to scale and succeed.

About Pritzker Group
Pritzker Group, led by Tony and J.B. Pritzker, has three principal investment teams: Private Capital, which acquires and operates leading North America-based companies; Venture Capital, which provides multi-stage venture funding to technology companies throughout the United States; and Asset Management, which partners with top-performing investment managers across global public markets.

Pritzker Group Venture Capital helps entrepreneurs build market-leading technology companies at every stage of their growth. Since its founding in 1996, the firm has worked side-by-side with entrepreneurs at more than 150 companies, building partnerships based on trust and integrity. The firm’s proprietary capital structure allows for tremendous flexibility, and its experienced team of investment professionals and entrepreneurs offers companies a vast network of strategic relationships and guidance. Successful exits in recent years include Cleversafe (acquired by IBM – NYSE: IBM), Fleetmatics (IPO – NYSE: FLTX), SinglePlatform (acquired by Constant Contact), Playdom (acquired by Disney – NYSE: DIS), LeftHand Networks (acquired by Hewlett-Packard – NYSE: HPQ), and TicketsNow (acquired by Ticketmaster). For more information, visit