Raiven invest in headless ecommerce platform Shopistry

Canada-US venture capital firm Raiven Capital has invested in Shopistry, a Toronto-based headless ecommerce platform.

Canada-US venture capital firm Raiven Capital has invested in Shopistry, a Toronto-based headless ecommerce platform. No financial terms were disclosed. Shopistry provides retailers with an end-to-end toolkit to help deliver mobile-first customer shopping experiences across channels.


TORONTO & PALO ALTO, Calif.–(BUSINESS WIRE)–Raiven Capital, a Canada-US, early-stage venture fund, today announced its investment in Shopistry, a headless e-commerce platform that provides merchants highly scalable and customizable solutions to fast-growing companies, without heavy engineering.

“Raiven is excited to invest in Shopistry, which solves major customer pain points experienced by retailers with current e-commerce offerings that won’t scale without significant re-design and engineering,” said General Partner Supreet Manchanda. “Shopistry creates high value by enabling easy customization and scalability while lowering both complexity and expense. Raiven’s investment supercharges growth,” he said.

Shopistry provides retailers a complete end-to-end toolkit, delivering modern, mobile-first customer experiences across channels while reducing development costs and time to market. Retailers increasingly are moving away from monolithic platforms. Shopistry’s plug and play solutions stand out from other headless solutions that require significant development and investment.

At Shopistry’s helm is an entrepreneur with deep ecommerce experience. “We are impressed with CEO Jaafer Haidar, a five-time serial entrepreneur and former VC who has built and exited multiple companies successfully. Jaafer has operated in the e-commerce space for 20 years and understands how to solve real problems with solutions the market needs. This is the type of passionate founder our firm looks for,” said Paul Dugsin, General Partner of Raiven.

“I am excited Raiven Capital has invested in us. As a Canadian company with clients across Canada and USA and international expansion plans, Raiven’s diversity of knowledge and global perspective, as well as their hands-on supportive environment is instrumental for our growth. I expect great things going forward,” said Haidar.

About Raiven Capital
Raiven Capital is a Canada-Silicon Valley Series A, technology venture fund, that invests just before scaling begins. Focused on impacts and opportunities created by artificial intelligence, 5G and the Internet of Things, Raiven actively seeks passionate founders developing opportunities that optimize supply chains across cybersecurity, finance, energy, environment, health, medical devices, and food. Once growth is robust, Raiven exits its portfolio companies to later-stage capital in Silicon Valley and beyond.