Salesforce apps provider Traction Complete raises $5m in financing

Pender Ventures and Thomvest Ventures led the round.

  • Traction Complete was founded by Traction on Demand’s Greg Malpass
  • The round represents the startup’s first substantial funding
  • The funds raised will be used for hiring and marketing initiatives

Traction Complete, a Vancouver-based provider of revenue operations apps native to Salesforce, has secured $5 million in growth financing. Pender Ventures and Thomvest Ventures led the round, the startup’s first substantial funding.

Since being founded by Traction on Demand’s Greg Malpass, Traction Complete has helped enterprises like DocuSign and the LA Dodgers to sell more effectively and scale faster through technology. The funds raised will be used by the company for hiring and marketing initiatives.

“Traction Complete aligns with our investment thesis of enterprise systems of insight and workforce empowerment,” said Maria Pacella, a managing partner of Pender Ventures, in a statement. “Traction Complete is automating manual data entry and tracking to provide superior organizational insights for sales professionals in order to drive better processes and revenue growth. We couldn’t be more excited to partner with the team on their journey to “rev-up” RevOps and empower sales teams worldwide.”

Based in Vancouver, Pender Ventures is a venture capital firm focused on investing in B2B software and health technology startups at the inflection point between commercialization and scale.

Based in San Francisco, Thomvest Ventures is a stage-agnostic venture capital firm that makes investments ranging from $500,000 to more than $20 million. It is owned by Canada’s Thomson family.