Sesamy fetches seed funding

Sesamy, a Swedish startup that allows people to purchase audio and ebooks online for any kind of device, has secured 4 million euros in seed funding.

Sesamy, a Swedish startup that allows people to purchase audio and ebooks online for any kind of device, has secured 4 million euros in seed funding. The investors included GP Bullhound, Edastra and Peter Dahlberg, founder and ex-CEO of AniCura.

PRESS RELEASE

THURSDAY 29TH APRIL – STOCKHOLM – Sesamy (www.sesamy.com), the startup allowing people to purchase audio and ebooks online for any kind of device, today announces that it has raised €4 million in a major seed funding round from investors.

Sesamy – created by the founders of Acast, the largest global podcast company – has now received backing from investors including global technology investment firm GP Bullhound, which has made investments in category leaders including Unity, Slack, Spotify, Glovo, Avito and Revolut; early Spotify investor, Stockholm-based digital experts, Edastra; and Peter Dahlberg, Founder and ex-CEO of AniCura. Per Roman, Co-Founder and Managing Partner at GP Bullhound, and Hampus Hellermark, Associate at GP Bullhound, will be joining the board.

Sesamy is on track to revolutionise the way people access premium content, which is demonstrated by the high level of investment in the platform at its launch.

The launch of Sesamy’s audio- and eBook store marks the first step towards liberating the world of zombie subscriptions, where people pay for large volumes of unused and unwanted content. By providing single purchases and frictionless consumption of digital content – and adding new ways to engage the creators – Sesamy aims to de-wall and re-democratise access to copyrighted, digital content.

The new platform also creates a novel revenue stream and opportunity for direct-to-fan engagement for writers, as individual authors are directly remunerated for any sales generated through their personal channels (e.g. websites and social media).

The investment capital will be used toward international expansion throughout 2021, and continuing to ensure the platform is at the cutting edge of usability while providing a more viable digital model for the creation and consumption of content.

Per Roman, Co-Founder and Managing Partner at GP Bullhound comments: “When Måns and Karl told me about their new business, their vision immediately felt right. As lead investors we were able to put together a syndicate and invest in less than a week, to help the company accelerate with speed.”

“I have followed Karl and Måns’ entrepreneurial journey for over a decade,” comments Robert Ahldin, Founder of Edastra. “Edastra wants to help Sesamy eradicate zombie subscriptions by making content more easily available to more consumers, and thus open up larger markets for content creators.”

“Sesamy offers a better alternative to subscriptions, which are very often good for business but not always good for the consumer or creator.” explains Peter Dahlberg, Founder and ex-CEO of AniCura.

“We are committed, at Sesamy, to creating a new digital model that opens up the internet: providing more for consumers and content-makers, alike,” comments Måns Ulvestam, Founder and CEO of Sesamy. “With this aim, we are delighted that such prestigious investment firms are placing their trust in this mission: to evolve a new, more sustainable platform for culture and information. The internet was never intended to wall us inside platforms. At Sesamy, we envision a space that does justice to digital content, its diligent creators, and passionate consumers.”

About Sesamy Sesamy (www.sesamy.com) was founded in Sweden in 2020 by Måns Ulvestam, Karl Rosander, and Markus Ahlstrand, and is their next professional project following their creation of Acast, today the world’s largest global podcast company.
By providing single purchases and frictionless consumption of digital content Sesamy aims to de-wall and re-democratise access to copyrighted, digital content. Pay only for the content you want. Consume on any app or device.