News Briefs

Start A Fire raises $2.5 mln in Series A funding

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Start A Fire, a social attribution tool for marketers, brands and publishers, raised $2.5 million in Series A funding. Canaan Venture Partners led the funding round with participation from Lool Ventures and others. Based in Tel Aviv, Israel, Start A Fire has raised $3.6 million to date.

PRESS RELEASE

(March 22rd, 2016. Tel Aviv) – Start A Fire, the first of its kind social attribution tool for marketers, brands and publishers, today announced a Series A funding round of $2.5 million led by Canaan Venture Partners. The round also included existing and new investors such as Lool Ventures and Aleksandar Totic of Netscape. Start A Fire has raised $3.6 million to date.

The new funding will allow the social attribution tool to build on the success of its current offerings, expanding its creative-driven team to introduce new social recognition functionalities for brands, publishers, influencers and marketers.

“Brands, bloggers and influencers are all working hard to build their communities by discovering and sharing great content, yet they still aren’t able to get the full value out of these efforts. Start A Fire enables them to add their content recommendations to any link they share, increasing their exposure and enabling them to reach new audiences,” said CEO and Co-Founder Oren Barzilai. “This funding will allow us to further develop a comprehensive and seamless attribution solution that addresses the key needs of content sharers across all verticals, struggling to maintain control of their social footprint and maximize their reach.”

The funding round was led by Canaan Partners, a leading global venture capital fund focused on early stage investments.

“Canaan Partners Israel is always looking for innovative companies that identify a fundamental market challenge and address it head on. By channeling content recommendation into social, Start A Fire is already effecting the way brands and social influencers operate while providing significant benefits to publishers around the globe” said Izhay Shay of Canaan Partners Israel. “We look forward to working together with the Start A Fire management team as they continue to redefine the way we understand and engage with social media.”

About Start A Fire

Launched in 2015, Start A Fire enables everyone to get the full value from the content they share on social media. Users get the full value from their shared content by adding a badge with their content recommendations to any 3rd party link. The Start A Fire badge seamlessly drives traffic and introduces the recommended content to reach new audiences.  Start A Fire’s patented technology for the first time enables those who share to get the full value from their shared content. For more information visit: http://startafire.com