Statflo raises $2.4 mln in seed funding led by Round13 Capital

Toronto-based wireless retail service Statflo Inc has raised $2.4 million in seed-stage financing. The round was led by Canadian venture capital firm Round13 Capital, with participation from Extreme Venture Partners, MaRS Investment Accelerator Fund, Globalive Capital, Rising Tide Fund, Garage Capital, Hedgewood and TIO Networks. Founded in 2012 by CEO Kevin GervaisJohn Chapman and VP Product Ian Gervais, Statflo offers wireless dealers and operators a data-driven platform to increase sales, engage sales representatives and improve customer experiences. It plans to use the funds to drive growth.


Statflo Raises $2.4-Million To Reinvent Wireless Customer Service

New funding will accelerate growth, supported by new strategic partnership with iQmetrix


Statflo Inc., which is reinventing wireless customer service, today announced it has successfully closed a $2.4-million seed round to accelerate its growth.

Selected by CIX as one of Canada’s most innovative startups, Statflo also unveiled an exciting new strategic partnership with iQmetrix, a leading provider of retail management and customer experience technology.

“We are changing how wireless customer service is delivered,” said Kevin Gervais, Statflo’s co-founder and CEO. “As wireless dealers and operators face the end of long-term contracts and competition from players such as Apple and Amazon, we’re giving them powerful tools to drive revenue growth and build hyper-local relationships that make customers happier.”

Statflo delivers a powerful data-driven platform helps wireless retail stores drive more sales, keep sales reps more engaged, and deliver a more modern, authentic customer experience.

The company’s customers include independently-owned and corporate-owned wireless retail dealers, as well as telecom providers. The platform has been rolled out to hundreds of locations across six major carriers, while revenue climbed 500% last year from 2014.

“Statflo is a innovator and disrupter in the market for mobile dealer software,” said Ray Sharma, Executive Managing Partner with Extreme Venture Partners.

Craig Strong, Partner with Round13 Capital, agrees that “Statflo’s technology gives wireless dealers and carriers a more proactive, effective way to reduce churn and increase sales with their existing customers.”

Through this new partnership, iQmetrix will help its wireless dealer customers drive higher sales and ROI using their existing data.

“We are excited to partner with Statflo because of the powerful technology and their passion for bettering the wireless industry,” says Kelly Kazakoff, Chief Operating Officer at iQmetrix. “This seamless integration allows our clients to be more competitive through increased sales from past customers, faster reporting and streamlined reconciliation.”

The latest funding was led by Round13 Capital. It also includes a consortium of investors from Toronto, Waterloo, Vancouver and Silicon Valley, including participation by Extreme Venture Partners, MaRS IAF, Globalive Capital, Rising Tide Fund, Garage Capital, Hedgewood and TIO Networks.

About Statflo
Statflo is reinventing the world of wireless customer service by offering wireless dealers and operators a data-driven platform to increase sales, engage sales reps and delight their customers. Statflo is powered by a smart engine that turns raw data into actions that drive better financial results and provide sales reps with user-friendly tools to pro-actively engage with customers to increase in-store traffic and provide more personalized, local service. Named as one of the top innovative companies in Canada by CIX, Statflo is a venture-backed company based in Toronto, Canada.

About iQmetrix
iQmetrix is passionate about retail. Our purpose is to create great experiences for retailers, their employees and the end consumer. Our products bridge the gap between physical and virtual retail channels, offering the latest in retail management and customer experience technology. Our interactive retail solutions bring elements of online and mobile shopping experiences into the physical store to engage and educate shoppers during the purchase process. iQmetrix POS manages all aspects of a store chain operation, including POS, ERP, inventory and HR. Based on a Platform philosophy, our solutions allow users to effectively manage back-of-house operations and the in-store customer experience. Founded in 1999, iQmetrix is a privately-held software as a service (SaaS) company with offices in Canada, the U.S. and Australia.

For more information:
Kevin Gervais
CEO, Co-Founder
(647) 317-4159

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