TapCommerce co-founders emerge from stealth with Attentive, $13 mln in new funding

New York-based Attentive, provider of a personalized mobile messaging platform for ecommerce and retail businesses, has emerged from stealth and announced it has raised $13 million in Series A funding. Bain Capital Ventures led the round, which included Eniac Ventures and NextView Ventures. The company was co-founded in 2016 by CEO Brian Long and Vice President of Product Andrew Jones, co-founders of TapCommerce, the mobile app retargeting company that Twitter purchased in 2014 for about $100 million. TapCommerce was similarly backed by Bain Capital, Eniac and NextView, among others.

Source: Company announcement