Teikametrics appoints VC exec as chief revenue officer

Boston-based Teikametrics, an ecommerce optimization platform for retailers on Amazon and other marketplaces, has named Andy Coughlin as chief revenue officer. Currently, Coughlin is a partner at Converge Venture Partners.


BOSTON–(BUSINESS WIRE)–Teikametrics, an ecommerce optimization platform for retailers on Amazon and other marketplaces, today announced it has appointed Andy Coughlin as its chief revenue officer (CRO). Formerly U.S. country director at Sonos and regional director of retail sales, marketing and operations at Microsoft, Coughlin is an expert in scaling retail and commerce businesses internationally. As CRO at Teikametrics, Coughlin will maximize opportunities to expand the company’s global infrastructure and deepen its product reach.

In his role at Sonos, Coughlin helped grow the company from $250 million to nearly $1 billion in revenue. Prior to Sonos, he held sales, marketing and leadership positions with Microsoft in Australia, New Zealand and the U.S. for more than a decade and was part of the core team that built the Xbox business. He was also responsible for the Microsoft consumer business, with partners including Best Buy, Target, Walmart, GameStop and Amazon. Currently, Coughlin is also a partner at Converge Venture Partners, a $26-million fund focused on early-stage technology startups in the Northeast that helps new and serial entrepreneurs with seed and Series A capital to grow their businesses.
Alasdair McLean-Foreman, CEO of Teikametrics, said, “Our mission is to help smaller retailers use data to win on Amazon, and we need experienced, strategic thinking to help us continue to scale the value we provide for retailers: a data-driven technology platform, expert coaching and a strategic playbook. With 17 years of ecommerce experience and a passion for driving significant business growth, Andy’s insights will be critical in creating and expanding the business to new markets and further providing this customer-focused technology, service and strategy.”

America’s ecommerce market is valued at $350 billion. Amazon is dominating the space and competitors are gaining traction, as evidenced by Walmart’s recent acquisition of Jet.com for $3.3 billion. Additionally, Amazon continues to lead the market with more than 50 percent of its retail network made up of millions of small retailers. By enabling these retailers on Amazon and other platforms to build profitable and efficient businesses, bootstrapped Teikametrics has also increased its own revenue by 150 percent and doubled its employees in the past year, despite operating in an industry where other organizations run at a loss while focusing on hypergrowth.

“Teikametrics is disrupting traditional retail while helping form the future of retail. As marketplaces become transparent and frictionless hubs, the industry is becoming increasingly driven by data. Retailers will invest in the right technology and build a core competency handling data that will thrive in this new era,” said Andy Coughlin, CRO at Teikametrics. “Teikametrics’ data-driven market fit, clarity of vision and commitment to its customers presents an incredible opportunity as the industry continues to expand.”

About Teikametrics
Teikametrics is an ecommerce optimization platform for retailers on Amazon and other marketplaces that captures billions of dollars of third-party retailer transactions. Founded in 2012 and based in Boston, its team of retail experts uses a proprietary software suite to dynamically optimize pricing, operations, inventory performance and more for sellers of all sizes. Using data, customers such as The Vitamin Shoppe, Newbury Comics and City Sports gain a competitive advantage and view of trends and optimization strategies to tackle the dynamic nature of today’s ecommerce markets. For more information, visit http://www.teikametrics.com or follow the company on Twitter at @Teikametrics.