The Good Face Project scores $5.65m seed

VMG Catalyst led the round.

  • Other backers included Spark Growth Ventures and John Heffner, CEO of Summer Fridays
  • In conjunction with this funding, Brooke Kiley, a partner at VMG Catalyst and Hem Suri, a founding partner at Spark Growth Ventures, will be joining the board as director and board observer, respectively
  • The new funding will be used to expand the product experience, accelerate customer adoption and scale the team

The Good Face Project, a next-generation beauty platform, has raised $5.65 million in seed funding. VMG Catalyst led the round.

Other backers included Spark Growth Ventures and John Heffner, CEO of Summer Fridays.

In conjunction with this funding, Brooke Kiley, a partner at VMG Catalyst and Hem Suri, a founding partner at Spark Growth Ventures, will be joining the board as director and board observer, respectively.

The new funding will be used to expand the product experience, accelerate customer adoption, and scale the team.

“The Good Face Project is playing a critical role in helping brands and manufacturers drive efficiencies in their innovation and product development process,” said Brooke Kiley, a partner at VMG Catalyst, in a statement. “We were immediately impressed by Iva Teixeira and Lena Skilarova-Mordvinova and the technology they’ve built. We’re excited to see the positive impact that The Good Face Project will have by bringing transparency and sustainability to the beauty industry.”

The Good Face Project’s customers include popular brands like The Honey Pot Company and Amika, manufacturers like Best Formulations and Dynamic Blending, retailers like Target and CosBar, and well-known global Fortune 50 Cosmetics companies.

VMG Catalyst is a venture capital firm that invests in technology that supports consumer businesses.