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TomboyX pulls in $4.3 mln Series A

Seattle-based TomboyX, a gender-neutral underwear brand, has raised $4.3 million in Series A funding. TAU led the round with participation from Redbadge Pacific and SBI Investments Korea. In conjunction with the funding, Pauline Brown, a senior adviser to TAU and former chairman of North American for the LVMH Group, has joined TomboyX’s board of directors.


SEATTLE, WASHINGTON – August 21, 2018 – TomboyX, the groundbreaking gender-neutral underwear brand, announced the completion of their $4.3M Series A round today, bringing total investments in the company to $6.3M. The current round was led through funds advised by TAU — a private investment firm specializing in investments within the global apparel value chain — in conjunction with Redbadge Pacific and SBI Investments Korea. The round will be used to expand TomboyX’s product offerings, elevate brand awareness and support a strategic buildout of the operation and organization.

The company also announced that Pauline Brown, the former Chairman of North America for the LVMH Group (and a Senior Advisor to TAU), has joined TomboyX’s Board of Directors.

Co-founded by Fran Dunaway and Naomi Gonzalez, TomboyX aims to provide the fashion industry with the inclusivity it so often lacks, designing underwear for consumers who are typically excluded from mainstream media and empowering them to feel comfort and pride in their bodies. TomboyX continues to serve a diverse and deeply loyal customer base, including plus-sized, gender non-conforming and specialized tradespeople.

“TomboyX was founded to combat the lack of inclusivity in the fashion industry. We created products that are highly functional, of premium quality, and wearable by all,” says Fran Dunaway, co-founder and CEO of TomboyX. “Our message and vision are clearly resonating with the marketplace, as evidenced by the company’s extraordinarily fast growth and loyal customer base. Additional investment will help the company to sustain its growth and reach new heights.”

Company Stats:
2014 – 2016: 4x growth
2016 – Present day: 2x growth
90% of investors are female
100% of Board of Directors are female

“TomboyX fills a deep hole in the marketplace,” says Pauline Brown. “The brand offers its consumers a sense of freedom, power and confidence that reflect Fran and Naomi’s own personal values and mission, and reinforces new standards of beauty.”
For more information about TomboyX, visit, or join the conversation on Instagram, Twitter, or Facebook. Images are available here.

About TomboyX
TomboyX was created from the idea that everyone deserves comfortable underwear, wherever they fall on the size or gender spectrum. TomboyX is size inclusive and sustainable and offers a full range of styles, from a newly introduced dri release thong to a 9” boxer brief. Founded in Seattle, WA in 2013 by Fran Dunaway and Naomi Gonzalez.