VC-backed Klue buys win-loss analysis plaftorm DoubleCheck

Klue's backers include Tiger Global Management, Salesforce Ventures, BDC Capital, Craft, HWVP, OMERS Ventures, Rhino Ventures and SK Ventures.

  • With the acquisition, Klue adds new win-loss capabilities to its offering, allowing customers to capture and analyze in-depth intelligence around why they win and lose deals
  • Klue in 2021 closed a $62 million Series B financing led by Tiger Global Management

Klue, a Vancouver-based artificial intelligence-enabled competitive enablement platform, has acquired DoubleCheck, a Concord, Massachusetts-based provider of win-loss research and analysis services and technology. No financial terms were disclosed.

With the acquisition, Klue adds new win-loss capabilities to its offering, allowing customers to capture and analyze in-depth intelligence around why they win and lose deals, the company said. The addition makes Klue’s platform even more mission critical by offering a solution that can deliver tactical insights to help close deals today, while also enabling executive leadership with insights they need to make informed decisions for tomorrow.

“From day one, Klue’s mission has been to help our customers win more with actionable competitive and market insights. Now, our acquisition of DoubleCheck further expands these valuable insights in our all-in-one platform,” said Klue co-founder and CEO Jason Smith, in a statement. “No other provider in the market offers win-loss as part of their solution. We are excited for DoubleCheck to join Klue and enable sales, marketing, and leadership teams for success, which will only help us strengthen our position as a category leader.”

Klue in 2021 closed a $62 million Series B financing led by Tiger Global Management, with participation from Salesforce Ventures. The company’s other investors include BDC Capital, Craft, HWVP, OMERS Ventures, Rhino Ventures and SK Ventures.