VC-Backed Massive Health Launches “The Eatery”

Massive Health has launched “The Eatery,” a nutrition app for the iPhone that id designed to track and analyze a person’s overall eating patterns. The company, launched this year, is backed by seed financing from venture capital firms Andreessen Horowitz, Charles River Ventures, Greylock Partners, Mohr Davidow Ventures and Felicis Ventures. Massive Health is based in San Francisco.

PRESS RELEASE
Massive Health, a health startup, has introduced a nutrition app for the iPhone that offers a simple, beautiful approach to eating better. Instead of counting calories, cups and ounces, The Eatery tracks and analyzes your overall eating patterns to give you a big-picture breakdown of your strengths, weaknesses and the best places to make a change.

Unlike traditional diet apps, which only analyze your food, The Eatery tells you about yourself. “It’s not helpful to know that your favorite brownies have 400 or 600 calories,” says CEO Sutha Kamal. “What’s helpful is discovering that you’re more vulnerable to them in the late afternoon.”

So how does the app work? Got three seconds? Just snap a picture of your food and use the one-swipe portion tool to indicate serving size. The Eatery will send your picture to other people using the app, who will help rate your meal. After only a few days of snapping photos of your meals, you’ll start getting insight into:

What time of day you eat healthiest
Where you eat the best and worst
Whether or not your habits are improving over time
What your fittest and fattest eating habits look like (you’ll get a photo montage of your best & worst days)

The Eatery makes it easy to get feedback and support from your Facebook friends, so they can keep you honest even when they’re not eating with you. Also, your photos are organized in a food feed so you can stay aware of what you’re eating and start recognizing important patterns (e.g. Do your meals tend to look beige? Do most of your photos feature plastic packaging?)

The Eatery iPhone app is available for download at no cost at massivehealth.com/eatery

Launched in 2011, Massive Health is on a mission to help people get healthy and stay healthy by creating beautiful products that deliver health insights you can use. Through design, Massive Health focuses on engaging people and helping them form good habits. The company’s first experiment is focused on healthy eating, and it’s also working on projects to address chronic disease. The company raised a seed-round of venture capital from Andreessen Horowitz, Charles River Ventures, Greylock Partners, Mohr Davidow Ventures, Felicis Ventures, and others. The company is based in San Francisco.