VC-backed Showpad recruits Yu as chief customer officer

Chicago and Belgium-based Showpad, a sales enablement solution, has named Helen Yu as chief customer officer. Yu was the founder and CEO of Tigon Advisory Corp. Showpad’s investors include Dawn Capital and Insight Partners.


Global sales enablement tech leader Showpad has named Helen Yu as the company’s first chief customer officer. In her position, Yu will be responsible for leading Showpad’s customer success, services, and support functions to drive customer’s desired outcomes, maximize satisfaction and foster long-term customer growth.

“Helen joined us three months ago in an interim capacity to lead our professional services and customer support functions. She quickly impressed the company with her tireless work ethic and passion for our customers,” said Pieterjan Bouten, CEO and co-founder of Showpad. “Helen’s track record of building world-class teams and strategic business operations will be a huge asset to Showpad’s leadership team and customer retention. She understands our deep commitment to delivering the best buyer experience, and I’m thrilled to welcome her as Showpad’s first chief customer officer.”

Yu brings over 20 years of customer management and consulting to the role, most recently serving as founder and CEO of Tigon Advisory Corp., which equips startups with the best customer support solutions before initial market launch. Prior to Tigon, she held numerous customer-focused leadership roles, including chief customer officer of marketing platform Sprinklr, group vice president of Marketo and solutions architect for Oracle’s North American Strategic Accounts.

“Showpad has a proven business strategy and strong market-fit complemented with best practices based on the success of 1,200+ customers in over 50 countries,” said Yu. “Its exponential growth and net retention is a testament to the company’s customer-centric culture, and I look forward to elevating customer success and satisfaction to the next level. I’m honored to have the chance to join this team and continue growing Showpad together with our world-class customers.”

Yu’s appointment comes ahead of Showpad’s TRANSFORM 2019 event, the world’s largest sales enablement conference, which will take place November 5-6 in Chicago. Designed with sales enablement practitioners in mind, TRANSFORM will gather hundreds of sales, marketing and sales enablement professionals. Attendees will have the opportunity to connect with Showpad’s community of customers and partners to share best practices, build meaningful connections and inspire each other for success.

To register for TRANSFORM 2019, visit

About Showpad
At Showpad, we believe that the best buyer experience wins. And this is why we built the most flexible and complete sales enablement platform that marketing and sales rely on to prepare sellers, engage buyers, and optimize performance with insights. With a single user experience, our solution makes it easy to discover and share the right content, deliver training and coaching, and maximize seller productivity.

Showpad drives rapid deployment and adoption with best-in-class technology and practices based on the success of 1,200+ customers in over 50 countries.

Johnson & Johnson, GE Healthcare, Bridgestone, Honeywell, and Merck, among others, rely on Showpad’s sales enablement platform in every step of the buyer journey.

Founded in 2011, today Showpad is the team of 450+ people working from the company’s headquarters in Ghent and Chicago and regional offices in Brussels, London, Munich, Portland, San Francisco, and Wroclaw. Showpad has experienced explosive growth in recent years and has now raised a total of $185 million in funding. In 2019 Showpad was included on the Best Workplaces list by Inc. Magazine. To learn more about Showpad, visit or follow Showpad on Twitter and Linkedin.