VC-backed VividCortex taps Ali as CEO

VividCortex, a provider of database analytics software, has named Amena Ali as CEO and a member of its board of directors. Previously, Ali worked at Whisker Labs where she was chief revenue officer. VividCortex’s backers include New Enterprise Associates, Battery Ventures, Osage Venture Partners and Bull City Venture Partners.



VividCortex, the leading SaaS database performance monitoring software company, today announced that it has appointed Amena Ali as Chief Executive Officer and member of the Board of Directors to accelerate company growth and expansion.

Amena joins VividCortex from Whisker Labs, where she was Chief Revenue Officer. She has more than 25 years experience leading sales, marketing, and product in data management and software infrastructure companies ranging from $1M to $10B. Amena has launched SaaS infrastructure offerings, forged strategic partnerships, and established industry-leading positions at companies such as Legato, OTG and Arxan, resulting in one IPO and successful exits to companies such as EMC/Dell and IBM.

“Today, every company is a data company because data-intensive applications are at the heart of every user experience. Application performance is database performance,” said Amena. “As I’ve gotten to know the team, I’ve been impressed by their keen insight into customers’ database problems and needs. It’s clear that VividCortex’s customers, quite simply, love the product. I’m very excited about the company’s promise and potential.”

Since 2012, VividCortex has set the standard for monitoring and managing performance of the data stores behind today’s most demanding applications and services. Customers such as Shopify, Etsy, SendGrid, and Github rely on VividCortex for high performance and availability to deliver fast and consistent customer experiences at scale. Over the past year, the VividCortex customer base has grown to more than 200 customers, with outstanding customer satisfaction and retention.

Company founder Baron Schwartz will now assume the role of Chief Technology Officer. “I am proud of the product and culture we’ve built,” said Baron. “I’ve always believed that the keys to a rewarding career are being challenged, making a meaningful impact, and working with delightful people. Amena joins at the perfect time to scale the company and team, while I redouble my focus on our customers and the product vision for the next wave of monitoring needs.”

“VividCortex has established itself as the leading database monitoring platform for companies with high performance environments, giving them the observability they need to run open source databases with confidence at scale,” said David Drahms, Chairman at VividCortex and Partner at Osage Venture Partners. “We are thrilled to welcome Amena to the team.”

About VividCortex:
Most application performance issues originate in the database, but engineering teams lack visibility into the data tier. VividCortex’s Database Performance Management Platform provides unique insights into database workload and query performance, enabling teams to proactively resolve database issues faster. The result is better application performance, reliability, and uptime. Industry-leading companies like DraftKings, Etsy, GitHub, SendGrid, Shopify, and Yelp use VividCortex to innovate with confidence, visualizing, anticipating, and fixing database performance problems before they impact their applications and customers. VividCortex is backed by leading venture capital firms including New Enterprise Associates, Battery Ventures, Osage Venture Partners, and Bull City Venture Partners. Visit and follow us on Twitter @VividCortex.