News Briefs

Vendasta buys VC-backed customer engagement platform Broadly

Based in Saskatoon, Vendasta provides technology to almost six million small and medium-sized businesses through its relationships with channel partners.

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  • Broadly’s venture capital investors included New Enterprise Associates, Foundry, Team Builder Ventures and Calibrate Ventures
  • In 2021, Vendasta secured C$119.5 million in financing led by Lugard Road Capital

Vendasta has acquired Broadly, an Oakland, California-based customer engagement platform for small and medium-sized businesses. No financial terms were disclosed.

Broadly’s venture capital investors included New Enterprise Associates, Foundry, Team Builder Ventures and Calibrate Ventures.

“Broadly will fit in perfectly with Vendasta’s customer-first culture,” said Mindy Lauck, CEO of Broadly, in a statement. “Both companies take a user-first approach and I’m excited about the additional products and services Broadly’s customers will have access to.”

Headquartered in Saskatoon, Vendasta provides technology to almost six million small and medium-sized businesses through its relationships with channel partners, such as advertising agencies and media companies.

In 2021, Vendasta secured C$119.5 million in financing. Lugard Road Capital led the round, with participation from Nicola Wealth, Canadian Business Growth Fund and other investors.

TD Securities (USA) served as financial advisor to Broadly, and Morgan, Lewis & Bockius served as legal counsel.