Visual IQ Raises $3 Million

Visual IQ, a Needham, Mass.-based provider of enterprise software for marketing investment decisions, has raised $3 million from Fog City Capital.


Marketing investment decision support leader Visual IQ, today announced the completion of a $3 million growth investment by Fog City Capital. The company, which provides software and services that help its clients turn data-driven insights into actions that deliver better returns on their marketing dollars, plans to use this funding for expansion and growth, including building its team, advancing strong partner relationships and advancing its technology infrastructure.

The investment comes at a pivotal point of growth for the company, as the marketing industry continues to embrace new opportunities to integrate and optimize marketing and advertising activities across channels. As a result, Visual IQ has seen remarkable surge in demand for its core data integration, attribution and optimization product modules.

Visual IQ combines its deep understanding of digital media and advertising along with strong technology capabilities in large scale database management, rigorous econometric modeling and rich user experience design to help marketers quickly and easily understand inter-channel attribution as well as the reach, cost and impact of each tactic.

Some of the most prominent brands in the world, such as AT&T, CVS, Texas Instruments and Vanguard Financial, rely on Visual IQ’s flagship IQ Intelligence Platform to manage and improve their advertising effectiveness. Visual IQ also partners with leading media and creative agencies and other marketing technology companies to bring total solutions to their clients.

“We are very proud of what Visual IQ has accomplished,” said Manu Mathew, Founder and CEO of Visual IQ. “We continue to see tremendous sales momentum and furthermore, we have identified a number of opportunities to expand our product footprint. We are excited to partner with Fog City Capital to help us scale our growth, particularly given their domain expertise in digital marketing and analytics.”

“Fog City is thrilled to be partnering with Manu Mathew, Anto Chittilappilly and the outstanding team at Visual IQ,” said Adit Abhyankar, a Partner at Fog City Capital. “Visual IQ is working hard to provide answers to some of the most critical questions for an advertiser: How much should we spend, through which media, and what results should we expect. Given the team’s deep domain expertise and experience working with some of the largest advertisers in the world, Visual IQ is uniquely positioned to provide thought and execution leadership to its clients.”

About Fog City Capital

Fog City Capital, LLC is a private equity firm that partners with existing management to grow middle-market business services and software firms into industry leaders. Their team of professionals and advisors combine hands-on entrepreneurial skills with extensive backgrounds in managing global services and software companies. They are currently specifically focused on investments in the marketing value chain. They make equity investments primarily through management buyouts, recapitalizations and growth financings to companies with revenues between $10 million – $50 million.

For more information, visit

About Visual IQ

Visual IQ is the leading provider of enterprise software for next-generation marketing investment decision support. The company’s software-as-a-service analytics solutions help marketers and agencies improve return on marketing investments with performance insights across the complex and ever-expanding media mix. Visual IQ quickly integrates high volumes of data from disparate sources to provide user-friendly, scientifically rigorous, actionable insights for today’s metrics-driven marketers and their agency partners. Customers, including industry leaders among the Fortune 500, have deployed Visual IQ’s analytics to gain marketing efficiencies and a competitive advantage over their competitors. For more information visit