VitaminShoppe.com Inc. –

NEW YORK – VitaminShoppe.com Inc., an on-line vendor of vitamins, went public October 8, offering 4.5 million shares at $11 apiece. The company’s stock priced in the middle of its $10 to $12 filing range.

Underwritten by Thomas Weisel Partners, William Blair & Co. and PaineWebber Inc., the initial public offering left 7.3 million shares of Class A and 13.1 million shares of Class B common stock outstanding.

There were no selling stockholders. Venture backers included Vitamin Shoppe Industries Inc., J.H. Whitney & Co., FdG Associates and CB Capital Investors.

VitaminShoppe.com is an on-line supplier of content and products related to vitamins, nutritional supplements and minerals. The company provides clients with a selection of more than 18,000 items, including some produced under The Vitamin Shoppe brand name.

VitaminShoppe.com plans to use the expected $45 million generated from the IPO to enhance its Web site, repay debt, for advertising and marketing, working capital and for general corporate purposes. The company also might use a portion of the proceeds to invest in complementary businesses, technologies or products.

VitaminShoppe.com has never been profitable, losing $688,000 in the six months ended June 30, 1998 and $4.4 million in the six months ended June 30, 1999.

M. Anthony Fisher, a general partner at FdG Associates, and David Gellman, a managing director at FdG Associates, have been members of the company’s board of directors since July. Michael Brooks, a general partner at J.H. Whitney, also joined the board in July.


VitaminShoppe.com – Selected Financial

(in thousands, except per share data)

October 1, 1997 (inception) Year Ended Six Months Ended June 30

to December 31, 1997 December 31, 1998 1998 1999

Total revenue 2,861 480 4,303

Net loss -353 -3,440 -688 -4,425