Vancouver-based yoga and wellness company YYoga has raised $9 million in fresh capital from by Fiore Capital Corp. and Beedie Capital Partners. The lead investors were joined by undisclosed private investors. The money will be used for expansion, specifically into the Toronto market.
PRESS RELEASE
YYoga CEO Terry McBride is pleased to announce that the Vancouver-based
leading Canadian yoga and wellness company is expanding, supported by a
$9.0 million capital raise led by Fiore Capital Corporation and Beedie
Capital Partners. These two institutional investors were joined by a
number of private individual investors from across North America.
The completion of the $9.0 million capital raise is targeted primarily
towards YYoga’s expansion into Toronto, and its continued expansion
within the Vancouver market.
YYoga currently operates seven centers throughout British Columbia;
running over 700 classes per week and has announced two new
Vancouver-based locations to open in the next twelve months.
YYoga was founded by Lara Kozan and Terry McBride in 2007 and has since
become one of the premier yoga destinations in the nation, repeatedly
voted the #1 Yoga Studio in the Lower Mainland and receiving
international attention and accolades from centers as diverse as New York
and Japan.
According to McBride, “We are thrilled to expand the YYoga community
right here at home in Vancouver and can’t wait to provide an environment
centered on wellness, committed to quality and rooted in community to
Toronto. YYoga is about so much more than yoga, we support individuals
and communities in their commitment to health and vitality.”
“Fiore Capital is pleased to invest in Vancouver’s #1 Yoga studio network
and looks forward to working with the YYoga team to help it expand its
platform in the Lower Mainland as well as bring the YYoga experience to
consumers across North America.”
According to Beedie Capital’s Managing Partner, Randy Garg, who will also
be joining the Board of YYoga:
“We are very pleased to be participating in this current round of
financing for YYoga. As a previous early investor in the company, we have
been very impressed by the levels of growth seen in each of the current
roster of centers, and firmly believe the platform is now uniquely
positioned for expansion into key markets across the country.”
About YYoga
YYoga is a Vancouver-based leading Canadian yoga and wellness company,
committed to providing an environment centered on wellness and quality.
Currently offering over 700 classes per week across British Columbia, the
company is now expanding into the Toronto market and adding further B.C.
centers. YYoga is committed to supporting healthy lifestyles and
communities across the nation. www.yyoga.ca
About Fiore Capital Corporation
Fiore Capital Corporation operates as a private financial advisory firm,
managing a broad portfolio of private equity investments across North
America. Fiore Capital is controlled by Frank Giustra and is focused on
investment opportunities where its capital can assist entrepreneurs and
management teams to grow their businesses to the next level of success.
About Beedie Capital Partners
Beedie Capital Partners manages the private, non-real estate investments
of the Beedie Group of Companies; the largest industrial landlord in
British Columbia.