Zillow Buys RentJuice for $40M

Zillow Inc., the publicly traded online real estate information company, has completed its acquisition of San Francisco-based RentJuice Corp. for approximately $40 million in cash. The deal was announced last month. RentJuice provides rental relationship management software for landlords, property managers and rental brokers.



Zillow Inc. (Nasdaq:Z), the leading real estate information marketplace, today

announced it has completed the acquisition of San Francisco-based

RentJuice Corporation for approximately $40 million in cash. The

planned acquisition was announced last month.


RentJuice(R) provides rental relationship management software for

landlords, property managers and rental brokers to help them market

their inventory to renters and manage client relationships. RentJuice

currently serves more than one million rental units and its rental

listings are syndicated to numerous websites, including Zillow(R).


“We see a huge market opportunity in rentals. More than seventy percent

of movers each year are renters and rental units turn over six times as

frequently as homes for sale, yet the professional market is highly

fragmented,” said Spencer Rascoff, Zillow CEO. “RentJuice’s marketing

and productivity tools are an incredible resource for rental

professionals and this acquisition is a valuable accelerant in building

Zillow’s own rental marketplace. We are incredibly excited to

officially welcome the entire RentJuice team to Zillow.”


RentJuice, which launched in 2009, will continue to operate from its

San Francisco office. The company’s founder and CEO David Vivero has

been named vice president of rentals at Zillow, reporting directly to



“Zillow is the unrivaled category leader and we’re excited to become

part of the team that’s recognized as pioneering technology and

innovation across the entire real estate industry,” said Vivero.


Rentals is Zillow’s newest home-related marketplace that represents a

sizable and growing market in the United States with more than 93

million renters in 43.4 million rental units, according to the latest

Census. Currently, more than six million renters already visit Zillow

each month via mobile and the Web.


RentJuice is the third acquisition by Zillow. In spring 2011, the

company acquired Postlets, a leading online real estate listing

creation and distribution platform, and, in fall 2011, Zillow acquired

Diverse Solutions, which helps real estate agents market their

businesses and improve their personal websites. Each of these companies

provides valuable services that support Zillow’s strategic expansion

beyond a traditional media model to offer a suite of marketing and

business services to local professionals.


About Zillow, Inc.


Zillow (Nasdaq:Z) is the leading real estate information marketplace,

providing vital information about homes, real estate listings and

mortgages through its mobile applications and websites, enabling

homeowners, buyers, sellers and renters to connect with real estate,

mortgage and rental professionals best suited to meet their needs. More

than 32 million unique users visited Zillow’s websites and mobile

applications in April 2012. Zillow, Inc. operates Zillow.com(R), Zillow

Mortgage Marketplace, Zillow Mobile, Postlets(R), Diverse Solutions(TM)

and RentJuice(R). The company is headquartered in Seattl