Nanigans adds Accel’s EIR Payne to board

Boston-based Nanigans Inc, a provider of advertising automation software for in-house marketers, has appointed Jim Payne to its board of directors. Currently, Payne is entrepreneur-in-residence at Accel Partners.


BOSTON–(BUSINESS WIRE)–Nanigans, Inc., the leading provider of advertising automation software for in-house marketers, has appointed Jim Payne to its Board of Directors.

Jim brings deep mobile and digital advertising leadership to the Nanigans Board of Directors. This includes his experience as the founder and former Chief Executive of leading mobile advertising exchange MoPub (acquired by Twitter), as Vice President, Exchange at Twitter, and in prior advertising product leadership roles at AdMob (acquired by Google) and Google.

Nanigans co-founder and CEO Ric Calvillo shared, “We are excited to welcome an entrepreneur as accomplished as Jim to our Board. CMOs recognize digital advertising is core to their customer and revenue growth, and are increasingly gaining competitive advantages by bringing management of digital advertising in-house with Nanigans’ software platform. We look forward to Jim’s guidance, vision and contributions.”

In-house marketing teams at commerce-focused companies manage $600 million in annualized advertising spend through Nanigans’ advertising automation platform, with more than 70% of this spend on mobile. The company recently completed a transition to an enterprise Software-as-a-Service business model, growing its subscription customer base 745% in a year’s time.

Nanigans integrated with MoPub’s in-app mobile advertising exchange in 2013 while Jim was Chief Executive. At MoPub Jim achieved a $100 million revenue run rate before Twitter acquired the company. He subsequently led integration of the mobile exchange into Twitter’s advertising business.

Jim shared, “Nanigans has a history of doing what’s in the best interest of advertisers, so MoPub was eager to integrate with their platform and valuable customers. Their team has developed a powerful cross-channel and full-stack advertising solution for the fast-growing segment of the market looking to control their media budgets in-house. I’m proud to join their Board as the company extends this software platform to additional publisher channels and more marketing teams worldwide.”

Jim is currently Entrepreneur in Residence at the venture capital firm Accel Partners.

To learn more about advertising automation with Nanigans, visit

About Nanigans, Inc.
Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence across today’s most valuable digital channels.

The company is headquartered in Boston with offices in New York, San Francisco, Seattle, London, Sydney and Singapore.