Millennials wellness site Greatist scores $4.5 mln Series A

New York City-based Greatist, a wellness site for millennials, has raised $4.5 million in Series A funding. Floodgate led the round with participation from other investors that included Strauss Zelnick, RiverPark Ventures and Vayner/RSE.


NEW YORK — JANUARY 20, 2016 — Greatist, the leading wellness site for millennials is turning traditional media on its head by bringing a positive voice to health and wellness, eschewing the traditional prescriptive tone and unrealistic goal-oriented narrative that exists amongst health magazines.

On a mission to give everyone a healthy attitude, Greatist announced today closing $4.5 million in Series A funding led by Floodgate, with participation from Strauss Zelnick, Andy Russell, John Gardner, David Pecker, and Startup Health. Previous investors including RiverPark Ventures, Vayner/RSE, Jon Miller, Ramit Sethi, and Chris Hughes also participated. This round brings their total funding to date to $8 million.

“With added support from great investors, Greatist is positioned to accelerate our growth, product development, and innovation,” Flanzraich said. “There’s a growing number of next-generation media companies building business with a long-term, brand-first perspective. We’ve never been better positioned to create this generation’s defining health living brand and business. We’re excited to be the go-to resource shaping healthy attitude today and even more excited about the genuine brand trust that builds for us to help people more tomorrow.”

Since its launch, Greatist has undergone rapid growth as the core audience amplifies 250 percent year-over-year. The company attracts an average of 10 million readers per month – 50 percent driven by organic search, and less than 25 percent from social networks – with the remaining from nearly two million email subscribers. Greatist emphasizes quality over quantity by rigorously vetting all content by their Expert Network and citing every fact, empowering readers to find a healthy lifestyle that works for them.

In an unusual turn for new media startups, Greatist has also reached profitability in less than four years, primarily through innovative premium content sponsorship campaigns with some of the world’s most recognizable health food and fitness brands including KIND, Fitbit, Oscar Health, Thrive Market, Bai, and others.

“Greatist’s unbelievable momentum is built upon an unwavering commitment to building brand trust with its core audience. Greatist is poised to be the go-to source for this generation to become better versions of themselves as a next generation platform that blends content, community and commerce,” said Ann Miura-Ko, Partner at Floodgate Fund.

“I grew up struggling with my weight and traditional media brands made me feel worse, not better,” said Derek Flanzraich, Greatist founder and CEO. “There’s a huge generational shift happening — health and wellness is no longer the point, but just a part of living a better, longer, happier life. This generation has been aching for a brand that captures this healthy attitude, this movement of what’s good for you in an authentic, empowering, actionable way. The right mindset is the only way you ever really stick to anything healthy. So that’s not only why we’re building Greatist, but also why it’s so important.”

Greatist is a rapidly growing, award-winning media company on a mission to give everyone a healthy attitude. Founded by CEO Derek Flanzraich, Greatist publishes evidence-backed content with an authentic voice, establishing itself as a deeply trusted lifestyle authority for a loyal community of millions. Greatist empowers its readers, brand partners, and employees to embrace our slogan, and love what’s good for you. Launched in 2011, Greatist is headquartered in New York City. Find more at