Bruce Cleveland

To successfully scale as a company and to help ensure future rounds of financing, startups must understand the framework of the Traction Gap and abide by the four rules of thumb. As I discussed in two previous columns last month, companies must define their initial product release, identify their minimum viable product, quantify their minimum […]

In order to successfully secure follow on rounds of funding, startups must understand how to traverse the Traction Gap and what it takes to get from an initial product release to minimum viable traction.

A Series B crunch may be upon us, and companies not focused on fundamentals are likely to have a difficult time raising subsequent rounds.