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Jenna Broughton

If you travel 100 miles south of San Francisco, you will come to Salinas Valley, the hometown of author and Nobel Prize winner John Steinbeck. He wrote of the “long narrow swale between two ranges of mountains” and how “the Salinas River winds and twists up the center until it falls at last into Monterey […]
Big Food has found itself at odds with consumers over the past several years. An industry characterized by mass-produced, highly processed products has been upended by the Good Food Movement, which champions fresh and healthy food. Legacy brands that long dominated the market have found themselves competing with upstarts more in tune with consumer preferences. Big […]
The hyper-connected tech industry is a world away from the rural farm towns where America’s food is grown. But as today’s farmers are faced with increasing the global food supply against the backdrop of less arable land, water scarcity and labor shortages, technology is instrumental to ensuring food security. High-tech sensors, robots, satellites and big […]
Big fundings have dried up, but specialty meal-kit startups are seeing smaller infusions as the market gets more crowded
Investment has been minimal, but edible insect companies have so far attracted the interest of Mark Cuban and Mark Zuckerberg’s younger sister

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