peHUB First Read

Cofee* Josh Kopelman: “Virality” is not a sales and marketing plan

* Julian Delasantellis: It’s time to end economist idolotry

* Bryant Simon on the velevet revolt against brands, which is being illustrated by a new crop of stealth Starbucks that lack the company’s name or familiar green logo.

* Morning Call: U.S. futures point higher, London rises early, European shares bounce back, the Nikkei slips on a Bank of Japan decision and Hong Kong and China shares gain.

* IDD remembers Fred Joseph

* Tom Hazlett: Putting a price tag on TV spectrum

* ABA Journal: The best blogs and Twitter accounts for lawyers, by lawyers

* Charlie Gasparino: Is Goldman Sachs’ investment banking operation becoming second-tier?

* Economist: How durable is Macau’s recovery?

* Mobile Internet adoption is outpacing desktop Internet adoption

* Tweet of the Day: @bznotes: Just gave US citizenship interview. Had to prove English read/write/speak skills & sign a form where ‘naturlaization’ was misspelled.