peHUB First Read

* Felix Salmon: How well is Goldman Sachs trading its IPO clients?

* Marshall Kirkpatrick: How Old Spice is making all of these viral videos

* Foursquare’s founders took home $4.6 million of the company’s recent $20 million funding round. Way to make money before the company does…

* Morning Call: U.S. futures rise on J.P. Morgan earnings, London falls early, European shares dip and the Nikkei loses 1.1 percent.

* Wilbur Ross moves into healthcare

* Evan Newmark: Summer rally makes a fool of Wall Street

* Tupperwear in India: How to effectively adapt a biz model to an emerging market

* Chinese micro-blogging sites have become the latest target of Beijing’s internet police

* Now that the Boss has passed, might the Dolans try buying the Yankees? As a BoSox fan, I can only hope…

* By the numbers: KKR vs. Blackstone

* Pic of the Day: A priceless parody of The Business Insider

* PT Cruiser memorial: A tribute to the worst car ever

* Tweet of the Day: @cleantechvc “Cap and trade”, “carbon” and “emissions” are now out of favor phrases in DC. Rebranded as “pollution”. Makes sense.

* Venture capitalist Larry Cheng chats tech on Fox Biz (read his peHUB posts here):