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UK start-up Quikkly bags $1 mln seed

London-based Quikkly, which creates personalized action tags, has received $1 million in seed funding. Initial Capital led the round.

PRESS RELEASE

London, UK. December 18th 2014 – Quikkly, the UK-based startup that makes the real world as clickable as the web through customizable Action Tags, today announced that it had raised a $1 million round of seed investment. Initial Capital led the round and was joined by a number of angel investors.

Shakeeb Alireza from Initial Capital said: “The Quikkly concept is a brilliant one which creates substantial value both for businesses and consumers who want to connect the online and offline worlds. We are delighted to be joining Quikkly as an investor and look forward to helping them grow into a global leader in this category.”

Launched in November 2014 on iOS, Android and the web, Quikkly’s Action Tags make online actions instantly accessible in the real world. When people see a tag they are interested in, they scan using Quikkly – or a Quikkly enabled app – and something amazing happens straight away on your phone in the apps you already have. Scan the Spotify Tag to play the song in the Spotify app right now. Scan to ‘Like’ on Facebook or ‘follow’ on Twitter. It’s lightning fast and incredibly easy to do.

For brands and agencies, Quikkly is a new service that helps consumers engages more effectively than anything else out there, due to the simplicity, clarity, manageability and traceability of Action Tags.

“Since launch, the response of consumers and brands has been very positive. We’re seeing Action Tags being used in ways we had never even considered all around the world. It shows just how flexible Quikkly is,” said Fergal Walker, CEO of Quikkly. “It’s very early days in the life of Quikkly but companies are already seeing levels of offline engagement considerably higher than before. This investment confirms the potential of what we’ve created. Initial Capital have a great track record and we’re delighted that they and others share the Quikkly vision of a more clickable real world.”

For more information about Quikkly, visit www.quikklytags.com.

About Quikkly:
Quikkly is the first and only company offering Action Tags which enable anyone to connect to the stuff they want – lightning fast. Quikkly is free for everyone (Brands, Agencies or Individuals) to use – and it only takes a few moments to set up a Quikkly Action Tag via your mobile or the web. Quikkly is available globally. Quikkly is headquartered in London, UK.

About Initial Capital:
Initial Capital is a private venture capital fund that invests in seed and early-stage technology companies. Founded by a group of experienced investors with significant operating and investment track records, they work closely with the management teams of their portfolio companies to build category-leading businesses.