Boston-based Zaius, a provider of a brand engagement marketing platform, announced it has raised $8 million in funding. The round was led by newly launched Boston venture firm Underscore.VC and includes Leaders Fund and previous investor Matrix Partners. The company, founded in 2012, previously raised a $6.3 million round in 2014. Leading the investment at their respective firms are brothers Michael Skok of Underscore and David Skok of Matrix Partners, both of whom sit on the board.
Source: Press release